We all know and love Candy Crush. When being bored out of our minds when we have nothing to do or when waiting for someone when they are not willing to show up, we have turned to our trusted Candy Crush, which was conceived by King.com. They are testing their new “Instant Games” which is known as “Shuffle Cats Mini” in Australia. Other studios have stepped forward, such as Big Viking who is also making their way towards their Instant Games.
When speaking or thinking of Instant Games or “something new”, how can we forget about Facebook. Who literally offer updates every few days. You are not wrong; they are making preparations for their own Instant Games launch. Facebook is planning for an Instant game platform offering their users easy games, which they can use to play against their Friends.
Google’s Android and Apple’s IOS have been the capitals of the mobile gaming world. Facebook has been vitally held back as they haven’t offered apps or games that their users can enjoy. With this bold step to add a gaming platform for their users, they are opening doors that can only result in more engagement and greater popularity. They already have the necessary tools in place; the unbelievable brand loyalty and the resources and know-how to make this happen. Users will use this as they are growing more and more curious by the day for the unveiling of a gaming system built into their messenger.
In 2009, Facebook partnered up with Zynga and EA, to build a gaming platform that received great popularity. However, it was for the desktop site and when everything started to move on to smartphones and tabs they sort of fell behind with their applications. They stopped generating revenue of 30% taxes from their in-game purchases. Today, they are making their way to the arena that is of the mobile platform to compete with the likes of Google and Apple.
At the beginning when they launched Project Spartan, an HTML5 gaming platform, they could not perform as they anticipated due to the weak HTML5 standard which the developers could not fix in order to push for better performance. Studios were not able to make competitive games that stood against Apple’s IOS and Google Android games. The platform fort Facebook games was quickly removed as it could not make an impact.
With a few failed attempts and lost revenue, Facebook is pushing itself to create a desktop gaming platform. They have officially announced the Facebook Game room.
If Facebook is able to launch their gaming platform successfully they can tap into something very amazing and further down the road, profitable. With lightweight or HTML5 games, the benefit to users is that it doesn’t require expertise or heavy instructions to play. It caters to a very different need for people. Therefore, it is the reason for their popularity.
Let us hope Facebook can make its big comeback. Because admit it or not, we were all waiting for this to happen.