When Samsung made a debut of their Galaxy Note 7, people all over the world were in awe. It was the best of its kind. They pooled the best of their resources and technology and created a product that everyone was waiting for. Samsung made a beautiful 5.7 inch slick phone with the most advanced features.
Samsung brought forth their Note 7 in the Unpacked event they hosted in New York City. During the launch, this new shiny item was the most talked about for days and months. They took ideas for betterment of their new product from their well-acclaimed S7 and S7 edge. What could go wrong right?
When the consumers got their hands on their Note 7, they went totally berserk about it and the reviews they posted are a proof to it. They were beyond happy with their purchase. The design, the specifications could not be more advanced. Even though the phone was priced at $800 range, users were willing to pay the price with no reservations.
Samsung owners could swim in the numbers of pre-orders. 200,000 units were ordered in a span of two days. It was the setting of record breaking sales. At a point, in some regions they could not manage capacity at which they were being sold or ordered.
But all the good news and prosperity was not long lasting. Within two weeks of its launch, Samsung started to hear ruffling news about their phones catching fire. They had to immediately halt all shipment of their Note 7. At the moment that thought of it as a few faulty products. They released their Samsung Smartwatch, and carried on their operations as normal. But in a few days or so, they got a detailed report as to many other phones facing the same problem. Obviously they cannot sit idly by when their phones are bursting into flames in front of their consumers. After that, they went into thorough inspection of Note 7.
Before the news came, Samsung was able to sell about 2.5 million units of the Note 7 device. However, they were liable to replace each and every one of them. But, the bad news did not stop rolling in just then. The explosions were getting bigger by the number. It not only caused disruption but actually did physical harm to the people using the phones. It was not just the first batch of Note 7 that were sold, but the replacement models as well. By this time this has become a nationwide epidemic and something which needed immediate damage control.
With the burden of having caused this much harm to their trusted and loyal consumers, and after failure of the measures they were taking, Samsung had to call of the Galaxy Note 7 from the market and indefinitely halt production of Note 7. They stated that this is being done “for the benefit of consumers’ safety”.
Given the traumatizing event, Samsung is very eager to move forward from this, but they are unable to do so as they realize that this is not the end of this even if they are able to rectify the problem that started all this mess in the first place. Consumer will have more than just reservations about buying the next model. It takes years to build a brand but much less for it to get tarnished. This is why we not might be able to hear about Galaxy S8 anytime soon.